PopMinis
Like most itty bitty things, PopMinis are freaking adorable.
So to convince people to get their hands on ‘em, we leaned into their built-in aww factor.
Also, Ad Age featured it, saying it was “high energy” : http://bit.ly/MinisAdage
DIGITAL / SOCIAL
My role in this project:
Art direction and Creative concepts, editing and designing the social posts, emails and website banners.